Here is a shot we did where the client requested to have part of the siding replaced on the house. I kind of have to laugh at myself, because when the client asked if it was possible in Photoshop, I said, “Yeah, I can do that.” I spent the rest of the shoot thinking, “How am I going to do that?” Luckily, the client sent over some samples of the siding that they wanted to replace the old siding with. It wasn’t a big sample. In fact, I had to spend about an hour building up a pattern big enough to use on an entire side of a house. It had to be smooth enough that you couldn’t tell where the seams were, and the shake had to be in scale to the rest of the house.
After I got that done, it was time to map the pattern on to the house. The pattern that I had built so far was a straight on shot. There wasn’t any angle or depth to the pattern. So for each shot I had to give the pattern the same perspective as the walls of the house. Then, the overall contrast had to be matched to fit the lighting scenario. After that, shading had to be done to make the pattern not so obvious. The color even had to be matched to a specific color. I believe some sky was added in for texture, and grass was brought in over the dead grass that was originally there. For something that doesn’t look so complicated, it sure wasn’t easy.
This was a really fun trip out to North Carolina - I love our road shoots. We had a stunning set of houses in a brand new development; the weather was a little tricky, so we had to get lucky on a couple of occasions with some gaps in the clouds. But the much bigger problem was that siding wasn’t exactly what the client wanted…and the grass was completely dead (but that’s an easier fix)…so Adam got to really work through some crazy steps to make the exteriors perfect. And of course this was on a tight deadline for a trade show ad. I’m really happy with the result.
Photographer: Alistair Tutton
Creative Director: Dave Swearingen
Art Director: John Stephenson
Assistant: Adam Caselman
Retoucher: Adam Caselman
Client: Ply Gem
Agency: Blacktop Creative